With our proven methodology, you’ll develop a well-structured and compelling story that engages people around a common goal. Or to convince your stakeholders to take action. Do your stakeholders get excited by the bigger picture, the vision? Or are they more convinced by the factual arguments in that story? You’ll learn an 8-step storytelling technique based on the Hero’s Journey and the persuasion principles of philosopher Aristoteles.
In this short, but impactful training, you’ll learn a method to create a structured, persuasive storyline that you can tailor to different stakeholders.
Learning objectives
- Understand and apply the three elements of Aristotle’s persuasive power
- Understand and apply the Wheel of Reasoning method to build a structured, convincing storyline
- Strengthen your ability to empathize with your audience and adjust your story accordingly
- Increase awareness of the role of emotion in storytelling
- Learn to collaborate with ChatGPT as a creative brainstorming partner
Methods & Tools
- Wheel of Reasoning methodology and canvas
- Empathy mapping and canvas
- The Hero’s Journey
- ChatGPT or other LLMs as brainstorming partners
Overview
- Nov 21st, Feb 2nd, April 15th, October 15th duration: 0.5 day (12:30 – 17:30hrs)
- Dutch, English, or a mix
- downloadable tools and methodology
- (Optional) 1-hour Teams reflection session
- €375 excl. VAT
Open for individuals, teams, or groups (max. 20 participants)
Would you prefer an in-company training? Contact us at school@onthemorro.com.
What others say about this training:
“It’s so great to learn and practice together! With Stories for Change at #onthemorro, we’ve once again built a strong foundation to support the ongoing transformation toward a data-driven ProRail. Thank you for the inspiration and new skills!” Thymo van den Brug, Manager Innovation, Asset Development & Information
“Just had this amazing storytelling workshop as part of our Greenhouse opening festival! Thank you Yvette!” Metin Caanen, Innovation Consultant, Lab Designer & Facilitator at Deloitte
We’ve been using this methodology in various programs for about 10 years. Due to its ongoing success, we’ve been offering this specific training for around five years now at organisations such as ProRail and Deloitte.
Register!
Register directly for one of our programs or a training. Would you like to receive more background information? Please send an email to school@onthemorro.com or call Yvette Pasman on 06-42461750
Book this trainingYour Personal Learning Journey
Organizations and leaders face dramatic change on a daily basis. Climate change, technological developments, and economic divide raise questions about ethics, trust, inclusiveness, and growth. It affects the way we live, work and do business. But what’s your role in this? We believe that people have a responsibility and the…
Powerful body language
A great leader, facilitator, moderator, or presenter is also convincing through body language. Breathing, sensing the energy in the room and being able to direct it, physically using your body to bring people along in a movement — it all matters. How aware are you of your body language and…