Imagine. Route. Go!

On the Morro helps people to imagine new possibilities (“Imagine”), to understand and co-create their future direction (“Route”) and unlock new opportunities for a better future (“Go!”). With this approach, we help organizations, teams, and individuals to confidently embrace change. Not going backwards, but forwards, into the future.

  • Imagine
  • Route
  • Go
3 step roadmap

Imagine & give meaning

Change is constant

Do we live in a change of times or a time of change? Organisations and leaders face dramatic change on a daily basis. Climate change, technological developments, geopolitical changes and an economic divide raise questions about ethics, trust, inclusiveness, and growth. It affects the way we live, work, and do business.

Imagination as a beacon of change

We help people and organizations sketch alternative future scenarios to anticipate change faster and more easily. To do so, we stretch your worldview and challenge you with different perspectives. We take a creative approach and involve thinkers and doers who challenge the status quo. We also make you aware of your own role in determining the future direction for yourself and your organization. And we teach you the mindset, (leadership) skills and methodology that guides new ways of seeing, thinking and doing.

Understand the system

Understand the system

We see organizations and their ecosystems as vital, complex systems. Mapping and understanding their full potential system requires engaging diverse stakeholders and perspectives. When a blockage is felt but not yet identified, a pause or confrontation can open up a new path forward.

Create a common language

Stories shape how we understand and build the future together. And it helps to create a new common language. Our methodology, Stories for Change, helps you structure a compelling argument for change, unlock new opportunities, and bring others along.

Be the change

We believe that people have a responsibility and the potential to drive meaningful change. In our programs we empower them with the knowledge, courage, and skills to take the lead.

Learn by doing

Learn by doing & reflect for impact

We set up programs so people can test choices in practice quickly, through short iterations. This builds confidence and enables fundamentally different thinking, not just incremental improvement. We value and build on what works and learn from what doesn’t. So that the innovations and, above all, the way of thinking and acting to be able to respond to change permanently, are anchored in work and culture. Creating lasting organizational change.

Co-creative

We believe that diverse perspectives are needed to tackle the ‘wicked problems’ of our time. That is why we love to work co-creatively: with each other, with the client, with the consumer, with experts, and more. We can build on years of relevant experience with a wide variety of clients across different sectors. We work from an open and inquisitive mindset. We help you embrace change, dare to experiment, and develop through shared learning. The foundation of our programs is the Double Diamond model of Design Thinking, combined with the change management thinking of Theory U.